Avidity Phone Advert

Eager to expand my skillset beyond the designated assignments of my studies, I dedicated myself to developing a cohesive and effective video advertisement using 3D modelling software. Inspired by the television advertisements of modern tech companies, I decided to model and sequence a mobile phone advert branded with my personal ‘Avidity’ logo. In order to execute my idea to the standard I desired, I made a priority of studying Art Direction, Camera Work and lighting, subjects with which I was previously unfamiliar. Upon the finalisation of the advert sequence, I had become competent and significantly more confident in my utilisation of 3d Modelling, motion graphics, video composition and virtual studio operation.